A Stronger Position for the Brand You’re Building
Brand Strategy Services
You want your customer to see why your brand is worth choosing—even when she already has a favourite. Whether you’re preparing to launch or planning your next step, we’ll help you build a stronger position around what matters to her and what you can offer that’s different.
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Find the Right Service for Your Brand
THE SERVICE SUITE
You can book each service on its own. If you’re unsure which fits, we’ll talk through your plans on a Fitting Call.
Decide who you’re for, why customers should choose you and how your brand should look and sound. We research your category and potential customers, then create your complete brand strategy, ready-to-use messaging for your main product and a plan for your first year.
A Complete Brand Strategy for Launch and Early Growth
Give your growing business a brand that reflects your ambitions and gives customers a clear reason to choose you. We build your strategy from the ground up around what customers value, so everything you put into the world feels like it belongs together—and could only come from you.
A Complete Brand Strategy for Brands with Regular Sales
Find out why the changes you’ve made haven’t brought the response you wanted. We look at your brand as a whole to identify what’s getting in the way of customers choosing you. You’ll know which improvements deserve your time, so you can stop paying for fixes that leave the same issue in place.
A Brand Audit to Find Out Why Customers Aren’t Choosing You
Get a deep, data-backed understanding of your customers beyond your product category, so you can find new ways for your brand to earn their interest. We show you what else they care about and where your brand could contribute, with evidence to explain why each direction fits your audience.
Audience Research for Campaigns, Partnerships and New Markets
3-4 weeks
2 weeks
10-12 weeks
4-6 weeks
The Brand Capsule ↗
The Little Brand Book ↗
The Brand Edit ↗
The Audience Dossier ↗
Whatever You’re Building—a Candle Line, a Fitness Studio, a Boutique Hotel, a Fertility Clinic or a Herbal Tea Brand—If It’s for Women, We Work with You.
Industries served
WHAT CLIENTS SAY
Sara Wilson
Founder & Principal, SW Projects
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