A Complete Brand Strategy for Your Growing Business, Built from What You’ve Learned Since Launch and New Research into Your Market
tHE LITTLE BRAND BOOK
Your brand position, messaging and plans for growth come together in a leather-bound binder, with a digital version for your team and partners. They can use it to make day-to-day brand decisions without bringing each one back to you.
tHE LITTLE BRAND BOOK
Moving quickly is what got your business off the ground. You tried things and paid attention to how your customers responded. That first press feature and the stockist who finally said yes showed you it was working.
As your business grows, those one-off decisions start to add up. You hire a new agency, invest in more content or try a tactic that worked well for another brand. Any one of those choices could make sense. Without a clear strategy behind them, though, customers get a different idea of your brand from one campaign to the next. Your original vision is still there, but it doesn’t come through consistently.
While Reactive Tactics Were Brilliant for Getting You to Market Quickly, Relying on Them Without a Clear Strategy Is Starting to Dilute Your Brand
You’ve Proved People Want Your Product. Now Buyers, Partners and Investors Are Asking Bigger Questions About Your Brand
You might be pitching to influential retailers like Space NK or Violet Grey. You might be discussing collaborations, looking for partners whose taste complements yours instead of accepting whoever says yes. Or you might be sitting in front of an accelerator or investor, making your case in a market where all-female founding teams receive only 2% of venture capital funding. They’ll want to understand where you’re taking your brand and how you plan to grow it.
The Little Brand Book Is Our Most In-Depth Strategy Service, Giving Your Proven Brand a New Direction for Its Next Stage of Growth
We work closely with you to understand the business you’ve built and what you want to achieve next. Our founder leads the project and personally carries out the customer and market research. We use what we find to develop a new strategy that keeps what customers already value and makes your brand more distinctive as it grows.
You’ll see the work develop through workshops and presentations, with time to ask questions and talk through the recommendations before anything becomes final. Once we’ve agreed the direction, we review your current brand against it. By the time you receive your finished Little Brand Book, you’ll already understand how to use it and which changes should come first.
Here’s what we’ll build together:
THE FRAMEWORK
We combine large-scale social listening with the sales and feedback you already have. You’ll see what women in your category value, what keeps current customers coming back and what new customers need to understand before they’ll buy from you.
A Detailed Customer Profile
We look at how competitors present themselves and where customers still want something different. Then we define what your brand should be known for. That gives customers something specific to remember you for and helps you decide which opportunities support the brand you’re building.
A Stronger Market Position
We define your brand’s personality and voice, along with the principles that guide its visual identity. Together, they shape a distinctive world your products customers can recognise, remember and feel drawn to. They also help you keep the taste and personality your early customers already care about as your brand grows.
A Distinctive Brand Character
We organise your product range so customers can quickly understand what each product is for and which one to try first. We also create principles for naming future products and deciding which ideas are worth pursuing before you spend money developing them or commit to stock.
A Clear Product Range
We define what your customer should understand and feel from the first time she finds your brand to the moment she receives an order. Each interaction should reassure her that your products are worth the price and give her a reason to return.
A Consistent Experience
Your 12-month plan sets a realistic pace for the work ahead, based on the opportunities you’re pursuing and the time and budget available. You can continue running the business without trying to change the entire brand at once.
A Plan for the Next 12 Months
We Don’t Just Hand You a Heavy PDF and Wish You Luck. You Get Tools You’ll Keep Using and Direct Support as Your Business Grows
Workshops & Consulting
You’ll work directly with our founder throughout the project. You meet several times as the strategy develops. Your sessions give you space to talk through your vision, and what you've learned, and ask questions about anything you'd like to explore.
The Physical Book
Your complete strategy comes in a leather-bound A5 binder, laid out like a magazine. Its removable pages mean individual sections can be replaced as your business changes. Keep it nearby when you’re planning a launch or preparing for an important meeting.
Post-Strategy Support
A follow-up consultation, held 30 days after delivery. You can bring us opportunities you’re weighing up or questions that come up as you’ve started using your strategy. You can return for further consulting at a reduced rate throughout the following year.
Alongside your digital Little Brand Book, the Consumer Expansion Pack helps you get to know your customer beyond what she buys from you. Her wider interests and the brands she follows give you more to draw from when developing a new product or campaign.
Digital Companion Assets
Workshops & Consulting
Hours of direct access to our founder as your facilitator and thinking partner. Through staged workshops, we take your vision out of your head and put it on paper. You review and shape the strategy with us at every single step.
THE PHYSICAL BOOK
A beautiful, leather-bound A5 binder containing your complete strategy, designed like a magazine. Because it’s modular, pages can be swapped as you evolve. It’s the working tool you’ll want on your desk, not in your drawer.
DIGITAL COMPANION ASSETS
Your LBB in presentation format – clean, shareable, ready to send to anyone you need to bring into your brand. Plus, a consumer expansion pack with the granular details you need to immerse yourself in her world.
POST-STRATEGY SUPPORT
A 30-day check-in call after delivery ensures you’re applying your new Brand Book without friction. Plus, unlocked access to our exclusive implementation services and preferential pricing on follow-up consulting for a full year.
THE ASSETS
We don’t just hand you a heavy PDF and wish you luck. You get premium tools and direct support designed for the real world
A brilliant strategy is useless if it sits untouched in a desktop folder. The Little Brand Book gives you tactile tools you'll reference every day, and the support you need to implement your new plan confidently.
The Little Brand Book is for founders with a product that’s already selling consistently. They’re ready for a new brand strategy that reflects what they’ve learned since launch and where they want to take the business next.
THE PREREQUISITE
Hi, I’m Lara! I’ve spent the last 7 years helping global brands understand and connect with the women they sell to
A NOTE FROM THE FOUNDER
I live for the “why” behind a purchase, and I’ve carried that obsession through every project—including work with Unilever and Coty. Along the way, I’ve built an organic UGC community that gave a nail polish brand a steady stream of original content, launched the campaign for a setting spray that outsold the category and planned a pop-up that earned national press. I’ve also helped reposition a heritage haircare brand globally while making sure the new direction stayed relevant in each of its main markets.
The big brands were an incredible education. Now I’m taking everything I learnt in those rooms and bringing it to your world. I bring the same curiosity and depth of research, then work closely with you to create a strategy for where you want to take the business without losing what your customers already care about.
Hi, I’m Lara!
I’ve spent the last 7 years helping global brands connect with the women they sell to in smarter, more meaningful ways
The Strategic Equivalent of Getting Ready with Enough Time
THE PROCESS
Over 10–12 weeks, there’s time to follow an unexpected finding or spend longer on a question that could change the direction. You see the work as it develops, with time between sessions to consider what we’ve discussed before we move on.
THE TRY-ON
THE GRWM
THE RSVP
THE EVENT
THE ARRIVAL
You introduce us to your brand
Once you enquire, Lara reviews your answers within 48 hours and invites you to book a one-to-one Fitting Call. We’ll talk about what’s prompting you to revisit the brand, what you’re working towards and whether The Little Brand Book is the right fit. If it is, we’ll confirm the project details and timeline so you know exactly what happens next.
THE TRY-ON
THE GRWM
THE RSVP
THE EVENT
THE ARRIVAL
THE TRY-ON
THE GRWM
THE RSVP
THE EVENT
THE ARRIVAL
We set up your private project space
You’ll find your timeline and session materials there, with a direct line to us throughout the project. Then we meet for your three-hour strategy workshop. We talk through your vision, what the business has learned and where you want to take it next, giving us the context we need to begin the research.
THE EVENT
THE ARRIVAL
THE TRY-ON
THE GRWM
THE RSVP
THE TRY-ON
THE GRWM
THE RSVP
THE EVENT
THE ARRIVAL
You see the strategy as it develops
Between sessions, we research your customers and market and review your brand as it stands. As each part of the new strategy develops, we talk you through it live. There’s room to ask questions and spend longer on anything you want to challenge or explore before it becomes final.
THE TRY-ON
THE GRWM
THE RSVP
THE EVENT
THE ARRIVAL
THE TRY-ON
THE GRWM
THE RSVP
THE EVENT
THE ARRIVAL
We deliver your Little Brand Book
At your final presentation, we walk you through your complete strategy and answer questions as we go. Afterwards, we send your finished Little Brand Book as a digital deck and ship the leather-bound edition to your door.
THE TRY-ON
THE GRWM
THE RSVP
THE EVENT
THE ARRIVAL
THE TRY-ON
THE GRWM
THE RSVP
THE EVENT
THE ARRIVAL
We check in after your first month
The consultation is yours to use however you like. We can review how you’re progressing against the strategy we created, or you can bring us into whatever you’re working on at the time. We already know your brand and what you’re working towards, so we can pick up exactly where we left off.
Our fees for The Little Brand Book are fixed and transparent
THE INVESTMENT
Enter your details below and we’ll deliver our investment guide directly to your inbox, giving you the space to review the numbers entirely on your own timeline.
THE LOOKBOOK
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